This outcome focuses on the preparation of a production design plan for a media product designed for a specific audience in a selected media form. The design of a media production is an essential creative and organisational stage of the production process. You will develop and record concepts and ideas for production, documenting the intention of the proposed production, the audience/s for which the production is planned, how and where the production is designed to be consumed, and the intended effects on the specified audience. Media production design planning also details written and visual representations of the proposed production, including technical specifications appropriate to the selected media form, style and intention of the production. The design planning process varies from medium to medium, with each employing planning conventions specific to the proposed production and form and with consideration of the specified audience.
The media production design plan is developed in one of the following media forms: • a video or film sequence 3–10 minutes in length, including title and credit sequences • a radio or audio production of a minimum of 8 minutes in length, including title and credit sequences • an animated production of no more than 10 minutes in length, including title and credit sequences • a photographic presentation, sequence or series of images that incorporates a minimum of 10 original source images that must be processed and printed by the student • print production of a minimum of 8 pages or layouts printed by the student • a digital and/or online production that demonstrates comparable complexity and provides user accessibility consistent with other media forms listed • a convergent media production that incorporates aspects of a range of media forms and is consistent with product durations and/or descriptors listed.